British Airways has struck an agreement with merchandising distribution system (MDS) provider Paxport to sell its flights and ancillaries, taking advantage of NDC.
Paxport’s technology enables automated transactions between airlines and sellers. The company will help distribute BA products and services to both existing and new customers.
The partnership allows Paxport to provide additional “value-added content” to customers through its MDS. This delivers targeted ancillary products and services.